Lagom Creative
Film, photo and design for brands worth remembering.
A Hong Kong studio that shoots, designs and runs the ads. Small crew, clear calls, work that gets watched.
View workLagom is Swedish for just the right amount. That is how we make things.
A small studio in Hong Kong. Just the right size.
Lagom Creative is a director, a photographer and a designer who also run paid social. We take on a few projects at a time so the people you meet on day one are the people on set and in the edit.
We work with cafés, schools, makers and studios across Hong Kong, and with brands anywhere that want the same care.
Selected work
All projects- 01KahukahooA pet Instagram we are building to help animals find homes and to help owners care for the ones they have.ClientSelf-initiatedServicesPet photography, Pet videoYear2026Learn more
- 02Untitled #1The first photograph in a series made to be printed and hung.ClientSelf-initiatedServicesFine art photography, PrintYear2026Learn more
- 03Human ArcOngoing photography, video and branding for Human Arc, a wellness space in Hong Kong.ClientHuman ArcServicesPhotography, VideoYear2025–PresentLearn more
- 04Citrus Pet VanA logo and bilingual booking site for a Hong Kong pet van that takes dogs of every size.ClientCitrus Pet VanServicesLogo design, Brand identityYear2026Learn more
- 05s.chyzPlanning and shooting short-form video for an Instagram creator.Client@s.chyzServicesContent strategy, Creative directionYear2026Learn more
- 06Gram 28Street photography for Gram 28, a bag brand, shot across Hong Kong at dusk.ClientGram 28ServicesProduct photography, Art directionYear2025Learn more
- 07HUAWEI CT 7 ProLifestyle photography for the HUAWEI CT 7 Pro watch, shot on the street at night.ClientHUAWEIServicesProduct photography, Art directionYear2025Learn more
- 08DIODrinks photography for DIO, a coffee shop by day and a bar by night.ClientDIOServicesDrinks photography, Art directionYear2024Learn more
- 09Couple VideoA pre-wedding film that follows a couple through an ordinary day together.ClientA private coupleServicesPre-wedding film, DirectionYear2026Learn more
- 10InitialA 33-second social promo for the clothing brand Initial, edited and colour graded.ClientInitialServicesEditing, Colour gradingYear2019Learn more
Selected work
01KahukahooA pet Instagram we are building to help animals find homes and to help owners care for the ones they have.ClientSelf-initiatedServicesPet photography, Pet videoYear2026Learn more
02Untitled #1The first photograph in a series made to be printed and hung.ClientSelf-initiatedServicesFine art photography, PrintYear2026Learn more
03Human ArcOngoing photography, video and branding for Human Arc, a wellness space in Hong Kong.ClientHuman ArcServicesPhotography, VideoYear2025–PresentLearn more
04Citrus Pet VanA logo and bilingual booking site for a Hong Kong pet van that takes dogs of every size.ClientCitrus Pet VanServicesLogo design, Brand identityYear2026Learn more05s.chyzPlanning and shooting short-form video for an Instagram creator.Client@s.chyzServicesContent strategy, Creative directionYear2026Learn more
06Gram 28Street photography for Gram 28, a bag brand, shot across Hong Kong at dusk.ClientGram 28ServicesProduct photography, Art directionYear2025Learn more
07HUAWEI CT 7 ProLifestyle photography for the HUAWEI CT 7 Pro watch, shot on the street at night.ClientHUAWEIServicesProduct photography, Art directionYear2025Learn more
08DIODrinks photography for DIO, a coffee shop by day and a bar by night.ClientDIOServicesDrinks photography, Art directionYear2024Learn more
09Couple VideoA pre-wedding film that follows a couple through an ordinary day together.ClientA private coupleServicesPre-wedding film, DirectionYear2026Learn more
10InitialA 33-second social promo for the clothing brand Initial, edited and colour graded.ClientInitialServicesEditing, Colour gradingYear2019Learn more
One crew, start to finish.
The people who plan the shoot also cut the film, design the launch and run the ads. Nothing gets lost in a handover.
Film and video
Brand films, campaign spots and social-first short form, shot and cut in-house.
Brand films, Campaign and product video, Short form for social, Editing, sound and colour
Photography
Product, campaign and event photography with the same eye that directs our film.
Product and e-commerce, Campaign and lifestyle, Events and behind the scenes
Brand and design
Identity systems and art direction that hold up on a shopfront and a phone screen.
Identity systems, Art direction, Websites and landing pages
Paid social
Meta and Google campaigns run by the people who made the creative.
Meta and Google ads, Creative testing, Plain-language reporting
How a project runs.
Discovery
1 to 2 days
One conversation about what you sell, who buys it and what has to change. We leave with a brief we both signed off.
Brief, Budget range, Timeline
Direction
3 to 5 days
Moodboards, references and a treatment. You see the idea before anyone picks up a camera.
Treatment, Shot list, Schedule
Production
1 to 3 weeks
Shoot days, design rounds and edits. A small crew on set and no surprises on the invoice.
Shoot days, First cut, Design rounds
Delivery
3 to 5 days
Final masters in every format you need, plus the ad campaign if we are running it.
Masters and crops, Source files, Campaign launch
